LAURIE C. MCMURRAY
loremdesigns.com
lauriem@loremdesigns.com
716.880.4293
EXPERIENCE
Advertising Creative Designer
Hearst: Local Edge
(07.2021 – Present)
Strengthen client and in-house branding with custom static and animated display ads, social media posts, gifs, email marketing campaigns, web designs, and cinemagraphs. Articulate communication with clients, sales representatives and cross-departments. Adaptable and resourceful in the face of new design challenges and multiple deadlines.
Freelance Graphic Designer
(01.2018 – Present)
Generate original graphics for apparel, print materials, social media, digital applications, and custom style sheets.
Graphic Design Intern
The Copy Store, Buffalo, NY
(02.2021 – 04.2021)
Developed custom assets for marketing campaigns and branding packages.
President
The Visual Arts Board, Buffalo, NY
(09.2018 – 05.2021)
Facilitated artist lectures, workshops, student exhibitions, and museum trips to expand creative resources and provide networking opportunities.
Student Liaison
American Advertising Federation, Buffalo, NY
(07.2020 – 06.2021)
Student Ambassador
Buffalo State College, Buffalo, NY
(05.2020 – 06.2021)
Vendor Manager
Hyatt’s All Things Creative, Buffalo, NY
(06.2012 – 04.2017)
EDUCATION
Bachelor of Fine Arts in Communication Design
Buffalo State College, Dean’s List, GPA 3.74 (05.2021)
Bachelor of Fine Arts in Media Study/Production
University at Buffalo, Dean’s List (05.2012)
Associate of Science in Communication Arts
Erie Community College, Dean’s List (05.2010)
SKILLS & TOOLS
DESIGN
Display Advertisements, Email Marketing, Social Media, Cinemagraphs, Art Direction, Typography, and Copywriting
SOFTWARE
Adobe InDesign, Illustrator, and Photoshop, Mailjet, Creatopy, Duda,
Blender, Unity, Microsoft Word, Powerpoint, Excel
OTHER
Video Editing, Gifs, ADA Compliance, Data Merging, Basic Knowledge of WordPress, Html, and After Effects
AWARDS & CERTIFICATIONS
2021 Entrepreneurship in the Arts Certification
America’s Small Business Developement Center, NY (2021)
2nd Place Award
American Advertising Federation Portfolio Review (2021)
Arts & Humanities Dean’s Entrepreneurship Award
Buffalo State College (2021)
John J. Jauquet Student Award for Creative
Excellence in Graphic Design
Buffalo State College (2020)
EXHIBITIONS
Spring 2021 Student Exhibition
Czurles-Nelson Gallery (2021)
Fall 2020 Student Exhibition
Czurles-Nelson Gallery (2020)
Senior Exhibition, ‘Lady Like”
The Crucible Art Collective (2020)
Virtual Gallery ‘The World As We Know It’
Curator/Virtual Gallery Designer
loremdesigns.com/vabgallery (2020)
Fashion Department Runway ‘Voices’
Buffalo State College (2020)
Visual Arts Board ‘Members Show’
Buffalo State College (2019