Opulence Hotel (2020)

Opulence Hotel is a re-brand of The Luxor Hotel in Luxor, Egypt. One of the challenges with this project was to promote a modern look and feel with high-standard amenities while avoiding a complete removal of all historical remnants. As a healthy blend, I chose to create a brand that reflects on the accomplishments of the past while enjoying the finest luxuries of today. Guests are invited to look upon pyramids…from their balcony pool.

The logo is a play on the word ‘OH,’ the Opulence Hotel logo is crisp, modern, and clean to mirror the high standards of the hotel- hence the name, ‘Opulence.’

The color palette is an homage to the surrounding environment, the color palette further pushes the idea of old and new.