Century Cakes is a fictional dessert bake shop based in Buffalo NY. The brand was designed to reflect an upscale bakery with an immense attention to detail that dates as far back as their signature recipes. The Century Cakes logo takes inspiration from Art Deco design. In this style, the word ‘cake’ can be taken apart, much like a physical cake. The brand voice is approachable, yet modern, and invites you to stop in for a piece…or two…or three!